Escape approached Krafted shortly after coming up with the idea of launching a live escape game in Edinburgh, forming a close partnership from the start. Danny, the entrepreneur behind Escape, had played a similar game whilst on holiday in Europe and felt their was a gap in the UK market for this type of activity.

Escape had the skills and business acumen to find the right locations and create immersive games, whilst they were looking for Krafted to help them form a comprehensive digital marketing strategy as they knew capturing the online market was going to vital to their success.

Key Requirements

• A bold, modern, mobile friendly website.
• Simple, easy to manage booking system
• Easy to update website
• Cost effective website suitable for a start up
• Clear digital marketing strategy

Live escape games were totally new to our team so after a bit of research we sat down with Danny to understand his goals for the new venture. We then set out to create a bold but playful, modern, mobile friendly website that was easily to update and integrate with a cost effective, easy to manage booking system.

With competition coming thick and fast in locations throughout the UK we knew we had to focus on optimising for search but also to reach new markets - a key focus for us was to target the lucrative team building market which we have achieved with great success.

We worked closely with Escape to form a clear online reviews strategy in order to build trust in their brand for those that have never played an escape game before. We utilised Trip Advisor to capture the attention of tourists visiting Edinburgh and looking for things to do.

18

Months

moved to larger premises

14

New UK Locations

Glasgow, Newcastle, Blackpool, London & many more

4

worldwide Franchises

New Zealand, Dubai, Australia & Riyadh