The Replacement Door Company have been operating since 1996 supplying and installing external and internal doors to customers throughout central Scotland.
Cameron at Replacement Door approached us with the goal of taking their business to the next level as growth had slowed despite an increase in marketing spend.
Key Requirements
- A modern Responsive Design
- CMS Website allowing easy updates
- Improved user experience providing clear access to key information
- Clear calls to action to increase lead generation
- Improved rankings in search engines
- Clear marketing plan to drive the business forward.
Our Approach
It quickly became clear that there was not enough web traffic, or enough quality leads being generated at the time to enable the business to achieve their goals. Our initial step was to persuade Cameron to sever ties with expensive but ineffective advertising methods that had been in place for too long, this freed up advertising budget that could be used more effectively in the form of Pay Per Click.
The website required an overhaul in order to be inline with the brands current identity and to provide an improved customer journey, this new site meant a change from a small 6 page website to a site with hundreds of pages showing website visitors the huge range of choice and quality of work that could be expected from The Replacement Door Company.
Progress & Results
The Replacement Door Company seen a huge return on their investment in their website and digital marketing, seeing website traffic multiplied by ten and their their business turnover multiplied by four.
A particularly pleasing result of their website design and accompanying marketing campaigns is the quality of enquiry that they receive. Phone calls and online enquiries that were previously vague and speculative are now knowledgeable and qualified as customers had been able to explore their product range with ease on the now information-rich, but easy to navigate website.
The growth of the business and the formation of a clear online marketing strategy has allowed the business to take steps into franchising, with the first of these franchises already active.
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The Client
"Our business had been in a state of stagnated growth during 2012 and the early part of 2013.
after some initial discussion with Krafted it became apparent that we had the opportunity to not only grow the business but cut down on some of our more traditional areas of spending.
Krafted began working with us in November 2013 with a new website and a targeted spending campaign on advertising, we have seen over the past couple of years a fantastic return on our investments and have tripled our business during this time. At the moment we are focusing on more growth areas with 2016 as a target to franchise our business. Krafted are always willing to accommodate our needs, they have been and continue to be a valued part of our team".
-Cameron Findlay
